eGiftCard is an electronic Gift Card system that allows the loading of purchasing credits into Android and iOS smart phones. The App enables patrons of stadiums and arenas or season ticket holders to buy and top up purchasing credits that can be consumed at concession stands within sports and entertainment venues across the US. The App is a cashless purchasing system that facilitates the effective dispersion of purchasing power (gift) to friends and relatives who better enjoy the autonomy of making their own buying decisions. This rewards the gift givers while relieving them from the burden of shopping and selecting gifts that may not be truly appreciated by recipients.
The App stores monetary value electronically to be used as an alternative to cash for purchases within particular stores, auditorium, stadium, arenas, and theme parks. The dashboard of the app displays four key functionalities: Balance, Purchase, Reload, and Account. Balance helps the user to confirm the remaining value of the gift card, Purchase lists the history of use at various venues and items bought, Reload permits cards to be topped up for later use, and Account displays the profile of the individual user. At the time of checking out, the merchant point of sales register recognizes the user’s phone is equipped with the eGiftCard App, and the user is prompted with the option to pay using their eGiftCard.
eGiftCard is free to download and install on Android and iOS phones, and has a full complement of interesting functionality for both users and merchants. Users are able to receive notifications of upcoming promotions or may be alerted of discounts at the time of purchase. Merchants are able to broadcast advertisements, remind users of active promotions, and increase their brand awareness and visibility at selected venues. The end result is that eGiftGard has become an indispensible tool for users by simplifying the buying process at crowded venues, and merchants are able to increase their sales and revenue figures by pushing promotional content to phones. The App is therefore a win win value proposition for both users and merchants, and arguably has a direct positive impact on local economies.