By Bojan Stojkovski

While many European countries were mulling over which strategies worked best in the struggle against the COVID-19 coronavirus pandemic, a few of them early on focused resources on digital solutions. In the Czech Republic, the government acted early to introduce movement restrictions involving a nationwide lockdown, a ban on public events, and the closure of schools, restaurants, pubs, and theaters

 

By Lashanne Phang

In this second part of a three part of series, PubMatic’s APAC in-app specialist Lashanne Phang looks at the mobile in-app opportunity for the buy side – what are the pros and cons of this format for buyers? eMarketer projects that mobile ad spending will reach $400bn by the year 2023, up from $286bn this year. With numbers like these, it’s evident this growing format is here to stay. So what do media buyers need know?