By Varun Bhagat
A couple of years ago, if we had asked, all companies would have expressed an interest in developing a mobile application. Even today, companies are eager to develop mobile applications, motivated by a number of factors. With over 3.5 million Android apps and close to 2.5 million iOS apps, it may seem like you’re missing out on a lot by not offering an app to your users. However, more than just developing a mobile application, assessing the customer’s needs, market strategy, and industry scenario are more important factors.
By Richa Pokhriyal
Investing in eCommerce App Development can be a pathbreaking decision for online retailers and brick-mortar store owners. While websites are a good platform to build an audience base and get decent conversions, mobile apps provide much better results due to their convenience, portability, and in-app features. As per eMarketer, mobile e-commerce sales in 2020 were 70.4 percent compared to desktop spendings which was a mere 29.6 percent. Moreover, the global eCommerce market is poised to hit the 4.5 trillion USD mark by the end of 2021, which is nearly double of the 2017 numbers which were 2.3 trillion USD.
