By Joel

Android OS rules the smartphone market with over 85% of the share worldwide. From entrepreneurs to individuals, everyone wants to make the most from the growing popularity of Android. But, if you want to build an Android app, you need to consider changing market trends and intensifying competition. Google Play Store has over 3 million apps available for download, and chances are high that your app will find similar apps on Google Play.

 

By Mitul Makadia

The pace at which new mobile applications are getting introduced in the market is mind-boggling. Companies are increasingly using mobile applications for branding, improving customer engagement, and increasing their reach to the targeted markets. With smartphones having become commonplace, it only makes sense that you align your mobile application development strategy with the latest trends and usage patterns.