By Mahesh CK
Technology has become a powerful and necessary tool for businesses. From online ads to custom software, it’s impossible for a business to survive in today’s world without embracing the tools of the modern era.One of the most powerful tools at your disposal is the use of mobile apps. According to the New York Post, most Americans check their phones about every 12 minutes. This generous estimate means that people look at their phones at least 80 times a day.
By Allison Schiff
Ad networks are on the outs in the desktop world, but they still have a stranglehold on the mobile app ecosystem. That’s beginning to change, though. Mobile app publishers are transacting more of their impressions through programmatic auctions in a setup that mimics header bidding on desktop.
