By Tony Anscombe
Some recent studies have concluded that companies with mobile apps get higher customer returns and, therefore, higher revenue. In fact, companies that have apps for employee engagement, lead conversion, customer interaction, rewards, and loyalty bonuses can better manage their businesses as compared to others. Smartphones these days are so powerful that they can efficiently run multiple apps simultaneously. The majority of new phones can handle your business apps without any performance issues.
By Tony Anscombe
Friends mention exciting new apps or we see a promotion that requires an app to be downloaded, and the rush is on to download the app and start interacting with it. But do we consider the permissions needed by the app? Do we reconcile the permissions against functionality? Do we even bother reading the permissions? Unfortunately, the answer is probably a ‘no’, or at best it may be a ‘sometimes’.
