By Martin Chuck
New research states that companies with apps experience higher customer return and revenue even in their physical stores.If you’re a business owner, you may have once or twice thought of getting a mobile app for your business. Surely, most companies with apps experience an increase in customer conversion, loyalty, revenue, and marketing.This kind of return is always part of any business goal.
By Almitra Karnik
While the concept is easy to understand, I find that a company’s original instinct is often to get more users. Acquisition is always a goal, but it’s time to make the change to focusing on retention. It’s no surprise that it costs more to gain a new customer than it does to keep an existing customer.The key to mobile app success is retention, not acquisition. While initial downloads are impressive, to grow, brands need users to continue to uhe keyse their apps.
