By   Bhaskar Ganguli

Looking back to the era when there was no Internet, face-to-face interaction and word-of-mouth marketing were the only ways to succeed in business. However, ever since the Internet’s popularity swept the globe, numerous firms have incorporated technical breakthroughs to stay ahead of the competition. In fact, one of the major elements that has led to this transition is innovation. And with advancement, this has resulted in the development of many new apps that we use today. Although, in the beginning, we had simple apps that did very little, as a result of the smartphone revolution and new-age technologies, everything has changed at a breakneck pace.