By Ralf Llanas

Experts predicted the rise of mobile as the marketing channel of the future, but most didn’t expect that future to materialize so rapidly. Mobile has become entrenched in modern day life, with over 2.7bn smartphone users around the globe, according to eMarketer and Statista.

 

By Mark Runyon

As the app revolution has matured into the norm, it seems like every business is fighting for screen space on the phone or tablet. The average person spends three hours a day staring at their phone (2 hours and 22 minutes) or their tablet (47 minutes). That trusty, reliable desktop computer has dwindled down to just 39 minutes of usage per day. Americans are more mobile than ever before, and they expect their information to find them wherever they finally stop.