By Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and app marketers can’t dust off their app campaigns and pick up where they left off back in the first quarter of this year.
By Andrea Downey
This month’s mobile health apps round-up features news of a 25% increase in the use of health apps and Garmin launching a wellbeing app for employees.Use of health apps ‘explodes’ during coronavirus App evaluation company ORCHA has reported an “explosion” of digital healthcare tools since the outbreak of Covid-19. Since the start of the pandemic there has been an 25% rise in health app downloads, totally five million downloads a day.
