Today’s smart and savvy customers have a major dependency on high performing mobile applications for the normal functioning of their daily life activities. Also, a delay in the delivery of services is almost a deal break. Therefore, brands are looking for technological solutions which are faster, qualitative and convenient. With Continuous Integration we can develop high quality applications at high speed.
As political campaigns ramp up their use of mobile technology to do battle this election season, apps have arisen to inform citizens and encourage them to vote. Through informational election apps and campaign advertisements, political organizations reach out to voters where they are: on their mobile phones.
The financial sector has always been at the forefront of adopting new technologies from telephones to computers and smartphones. The financial industry has been quick to adopt smartphones as a way to deliver financial services to its customers. Mobile banking users have been increasing rapidly in the last few years.
In context: Gmail received a slight overhaul recently when Google decided to pack its "Meet" app's featureset directly into the Gmail experience. While that added functionality might be helpful to some, others (myself included) have absolutely no use for Meet and don't want it cluttering up our interface.