By Michael Barnard
Apps are part of our day-to-day lives, we use them to communicate, manage our banking, order our food and transport, order products and services. It’s no surprise that brands are integrating Apps into their existing loyalty program as a way to reach and target their customer base.According to Business of Apps, there were over 2.2 million apps available in the iOS App Store in May this year. This number increasing daily. Yet, 77% of users report never using an App again 72 hours after installing it¹. If you’re considering integrating an App into your loyalty program, you must have a clear strategy to compete in this competitive mobile real estate. It’s also vital you do not disrupt your existing loyalty program, the execution must be seamless.
By Cindy Hawthorne
The demand and need for iPhone app development have reached a new high thanks to the numerous mobile apps available on the app store as well as the growing market conditions for iOS programming. Experts say that it is just the beginning and there is a long way to go from now. However, every day and probably every moment a new app is hitting the app stores whether it is Google app store, iPhoneapp store or Play Store. A few facts to know about the apps before you delve into the features of it include:
