By Tao Li

Smartphones are an integral part of our lives and mobile apps are a crucial part of customer engagement and experience. In 2019, many different app technologies have surfaced. The year 2020 will mark the growth and development of these technologies. A recent report by market research firm techARC revealed that most Indians use up to 24 apps on their phones daily. Hence, it is important that young entrepreneurs, irrespective of the industry they work in, create a favorable experience for their customers.

 

By Stephanie Burns

According to survey data from Clutch, roughly 55 percent of businesses owned by millennials have their own mobile app. While many of these apps are meant to supplement an e-commerce store, SaaS, or other business model, for many fledgling companies, the app essentially is the business. Because of this, app promotion has become more important than ever for companies of all sizes.