By Joe O’Halloran

There is no stopping the mobile app industry, even as Covid restrictions started to ease in the leading economies over the course of the year. Research from App Annie has revealed a $2bn rise in global spending on mobile apps since the first quarter of 2021, itself a record-breaking quarter, totalling $34bn in the second quarter.The App Annie Q2 worldwide market index report indicated strong mobile app performance in all sectors, including short-form video, entertainment, and health and fitness, all of which points to a deepening of habits formed during the pandemic. And as some markets begin reopening, App Annie said it had seen early indications of industries on the road to recovery and signals of what consumer behaviours seem here to stay.

 

By Jared Jaureguy

It’s estimated that over 2.5 billion people around the world own a smartphone. Since the smartphone was first invented, almost everyone is well aware of how often they interact with one. Gaming, banking, news, and more can be accessed from this convenient, pocket-sized device. What makes smartphones so worthwhile and beneficial is the mobile apps available. Variety, utility, and convenience are the backbone of the industry that is constantly working to encourage forward movement in the market. If your business does not have an app now or one in development, chances are you will not gain much attention from modern consumers.